For both SEO purposes and good web accessibility, alt text is important. Screen readers will read the alt text of an image to allow visually impaired users to understand the content better. It helps with SEO scores. It also serves as a backup in the case where the image did not load properly, it can be displayed in place of the image. 

Giving discounts to boost sales and increase revenue is definitely nothing new. It has been one of the oldest tricks to increase sales and customers. Beyond the simple notion that customers are saving money, discounts also have an effect on how consumers interact with your business and your products. In this article, we will talk about how coupons can boost not only traditional brick-and-mortar shops but also works great for online eCommerce platforms. But first, let us talk briefly about the psychology behind discounts.

Search Engine Optimization, SEO, which become a thing in the mid-90s, was a new concept as the vast majority are not familiar with search engines. In the late 90s, the phrase Search Engine Optimization became a thing and has since become a very important topic to discuss for web developers and web agencies. In simple terms, the level of your SEO determines how likely your website will be seen when people search for certain keywords on search engines and how high your website ranks among other websites when users search for certain words or phrases.

Unless you have the kind of budget that can buy you air-time during Super Bowl or spots during the Stanley Cup finals, it is probably safe to assume the majority of your marketing resources are put into digital marketing. But is the effort paying off? Are you overwhelmed with the ever-changing landscape in the world of digital marketing? Let’s break down the details and help you improve your business.

Let’s use a restaurant as an example for this article. Imagine you are a local restaurant owner, trying to promote your business in the online world. What should you do?