A/B testing is one of the most important things that you can implement into your website. You may be surprised at just how much bigger your ROI could be if you took the time to do a little experimenting.
If you are looking to enter the world of eCommerce, there are a stack of platforms out there, but if you’re checking this article out, you’re probably wondering if you should go with Shopify or Drupal 8.
Personalization is a great way to boost sales numbers and overall customer satisfaction with your website. Using data-driven personalization also gives you the opportunity to better understand your customers and to improve your offerings to them.
Here are some numbers for you to consider:
33 - the average percentage of the marketing budget that goes to marketing technology