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Structured Data Markup in Drupal
2019-09-30
Old Moon Digital

As a business owner, you’re probably always wondering what you can do to increase your online reach and improve your business’s search engine rankings.

The higher your search engine rankings, the more people are likely to see your content and work with your business. The problem with SEO, though, is that search engine algorithms are always changing. If you’re not working hard to improve your SEO strategy, you’re going to get left behind. That’s why businesses plan to spend $80 billion on SEO in 2020.

One of the best ways you can boost your search engine rankings is with the help of structured data markup. This is especially helpful if you’re using an open-source content management system like Drupal.

Read on to learn everything you need to know about structured data markup in Drupal and the benefits it has to offer your business.

What is Structured Data Markup?

Structured data is a type of on-page markup. It allows search engines to do a better job of understanding the information that’s listed on a particular page of your business’s website. This, in turn, allows web crawlers to use this information to help boost your business’s online search engine ranking.

Structured data helps web crawlers to learn basic information about your business, such as the name, address, and location of it. It can also help them detect more complex information and help your website rank for different blog posts, recipes, and products.

How Can it Benefit Your Business

There are lots of reasons why you ought to make use of structured data markup, whether you’re using Drupal or any other CMS. The following are some of the greatest benefits that structured data markup has to offer:

Increased Business Results

Many people notice significant improvements to their online search results when they start implementing structured data markup in Drupal.

For example, they see more impressions and higher numbers of clicks. They also see increased click-through-rates and more time spent on their web pages.

All of these increases, no matter how small they might be at first, help to feed search engine algorithms and can lead to higher search engine rankings.

Improved “Findability”

The higher your business website ranks on search engine results pages, the easier it will be for people to find it online. Most people do not venture past the first page of search engine results, and many don’t even scroll below the fold.

If you can get your business to appear closer to the top of the page, you’ll see a significant increase in the number of people who click on it. This, in turn, will help you make more sales and boost your bottom line.

Save Money on Advertising

By making some simple changes and implementing structured data markup in Drupal, you can increase your business’s organic search results. When you start seeing more conversions from organic search results, you won’t have to spend as much money investing in paid advertising.

Think of where else you’ll be able to spend that money now that you’re not paying to get your content in front of the right people!

Better Brand Control

Structured data markup also allows you to have more control over your brand. You get to determine the way your brand is presented and the kind of impression you make directly from the search engine results page.

This helps you establish yourself as an expert within the field and enhance your online credibility. It also allows you to ensure that you attract the right customers to your website.

Optimize for Voice Search

These days, with the increase in popularity of devices like Amazon Echo and Google Assistant speakers, lots of people are using voice search to look for things online.

When you integrate structured data markup in Drupal, you can optimize your site for voice search. This allows a whole new segment of the market to access your site and learn about your products or services.

Easier Discovery on Other Devices

In addition to being discoverable via voice search, your site will also become discoverable via several other devices. For example, people will be able to find your business’s website when they’re searching on their smartwatches or making a search from their car.

A whole new world of marketing possibilities opens up to you when you start making use of structured data markup!

Gain More Insights from Analytics

Integrating structured data markup into your business’s website also allows you to gain more (and better) insights from your analytics. It gives you access to new data and helps you learn about other ways to monitor your business’s progress.

By doing this, you’ll be able to fine-tune your marketing campaigns even further and take more steps to get your products and services in front of the right customers.

How to Get Started with Structured Data Markup

Clearly, there are lots of reasons why you ought to prioritize the implementation of structured data markup. If you’re feeling daunted by the new task placed in front of you, don’t panic. It’s easy to get started with structured data markup.

Schema.org simplifies the process and allow you to integrate structured data into your site with the help of a program called JSON-LD.

You can place this in the head section of your webpage without having to make any changes to your regular HTML code. By doing this, you’ll be able to reap the benefits of structured data markup right away.

Google also has its own structured data markup helper that you can utilize if you prefer. Both options will help you boost your search engine rankings and start seeing results.

Learn More About Structured Data Markup Today

Now that you know more about structured data markup and why you ought to use it in Drupal, are you ready to give it a try? The concept of structured data markup might seem foreign or intimidating to you at first.

Keep these tips in mind, though, and you’ll have a much easier time implementing it into your SEO strategy. Test them out today!

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