Improvment
Improving the Content of Your Website
2019-09-16
Old Moon Digital

If you’re looking for a cost-effective way to improve your business’s search engine ranking and bring in more customers, you have to make content marketing a priority.

Content marketing is 62 percent cheaper than outbound marketing, and it brings in three times as many leads.

It’s not enough just to publish content on your website on a regular basis, though. You also need to make sure that content is of high quality and is relevant to your customers.

If you’re intimidated by the idea of improving your content quality, keep reading.

Listed below are some helpful tips that will make it easy for you to upgrade your website content and boost your business’s SEO.

How Content Quality Affects SEO

Before we dive into the specific strategies you can use to improve your website content, let’s quickly go over why good content is essential if you want to improve your website’s search engine rankings.

There are several ways in which high-quality content is beneficial from an SEO standpoint, including the following:

●      Better content provides value to customers and turns them into repeat visitors — more visits means better search engine rankings

●      High-quality content is more likely to be shared, which means more people will click on it and visit your website

●      High-quality, evergreen content is always relevant and will get lots of attention long after it’s first published

 

If you’re regularly publishing high-quality, valuable content for your customers, they’re going to return to your site again and again.

Search engines also are more likely to favour your website over others if you make a point to optimize your content with relevant keywords and an easy-to-read structure (more on that in a minute).

How to Improve Website Content

There are lots of ways to make your website content more valuable and appealing to more people. Here are some of the simplest strategies you can start implementing today:

Set Clear Goals

When you’re putting together a blog post or another piece of content for your website, always think about what your goal is for it before you get started.

Having a clear goal will help you tailor your content so that it provides long-term benefits to your business. It’ll also help you measure the success of that piece of content.

Know Your Audience

When you’re figuring out your goals for a particular piece of content, you need to think about whom you’re trying to reach with it.

Who is your target audience for that particular post or infographic?

Once you know who your audience is, it’ll be easy for you to adjust your language and tone to write in a way that is more accessible for them.

Do Keyword Research

Make sure you’re doing keyword research for every piece of content that you produce. This will help you optimize it and ensure that people can find it when they’re using certain search terms.

Doing keyword research can also give you ideas on what subjects you should cover in your content in order to attract more people to your site.

Keep it Simple

Your online content ought to be as simple and straightforward as possible. Make sure you’re using short sentences and limiting your use of passive voice and complex words and phrases.

You may want to run your content through an app like Hemingway to check the grade level before publishing. The lower the grade level, the more accessible your content will be.

Be Personable

Do your best to insert some personality into your content, too.

People don’t want to feel like they’re reading something that came out of a textbook. They want to feel like they can relate to your brand.

The more personable you are, the easier it is for them to do this.

Proofread, Proofread, Proofread

Proofread your content. Then, proofread it again. Then, proofread it one more time.

If you have content that’s full of spelling and grammatical errors, people are going to be less inclined to take your business seriously. They may also click away from your content faster, which is bad for your bounce rate and your search engine ranking.

Look for Gaps

If you’re having a hard time coming up with new ideas for your content, think about gaps that might need to be filled in.

What questions have you not answered? What pain points might your customers be experiencing?

Think of new ways to fill in these gaps and you’ll have people coming back for more again and again.

Add Images

There’s a lot of truth to the old adage about pictures being worth a thousand words. Including images in your content makes it more appealing and helps people to connect better with it.

When you’re including images, be sure to include your target keywords in the alt text and image description to further boost your search engine ranking.

Use Clear Headings

Online content needs to be easily skimmable. People need to be able to glance at it and get the gist even if they don’t read the whole thing.

One way to allow people to do this is to make sure you’re using clear headings throughout the article. Make use of H1, H2, and H3 headings, as well as bullet points, to break up your article and make it easier to read and understand.

Update Content on a Regular Basis

It’s important to update your content on a regular basis, too.

Updating your content helps you ensure that it remains relevant to your customers. Search engines also favour websites that make an effort to keep their content as accurate as possible (which often means making small changes to it to include new information).

You can also keep your website current by republishing old pieces of content once you’ve updated them.

Start Improving Your Content Today

If you’ve been feeling overwhelmed at the idea of levelling up your website content, hopefully, this article has shown you that it’s not as complicated as you may have originally thought.

Keep these tips in mind and you’ll have a much easier time improving your content, boosting your business’s SEO, and wowing your customers.

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