The slower your website loads, the more likely people are to click away from it. In fact, a recent report from Google shows that when load times increase from one second to three seconds, bounce rate (the number of people who enter the site and then leave) increases by 32 per cent.
Unless you have the kind of budget that can buy you air-time during Super Bowl or spots during the Stanley Cup finals, it is probably safe to assume the majority of your marketing resources are put into digital marketing. But is the effort paying off? Are you overwhelmed with the ever-changing landscape in the world of digital marketing? Let’s break down the details and help you improve your business.
Let’s use a restaurant as an example for this article. Imagine you are a local restaurant owner, trying to promote your business in the online world. What should you do?