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We’ve all experienced this before, reading something online and there are so many terminologies that we need to Google it to know what it means. In this article, we will talk about a few terminologies that are commonly used when we talk about rendering for websites and web apps.

With everything being so much faster than it used to be, the average internet user’s attention span and patience are significantly reduced. If a web page takes too long to load, not only does that impact your search engine score and make it less likely to be visited, but also gives a negative impression to the users, and the user might even decide to leave the website and go for a competitor's website. Therefore, the most critical resources should be loaded first, and the rest should be delayed. In order to implement that, we can use the lazy loading feature.

For both SEO purposes and good web accessibility, alt text is important. Screen readers will read the alt text of an image to allow visually impaired users to understand the content better. It helps with SEO scores. It also serves as a backup in the case where the image did not load properly, it can be displayed in place of the image. 

We’ve talked about SEO in the past, and we’ve always emphasized the importance of maintaining your website because SEO is ever-changing and it will always be. Previously, we talked about the general guidelines on how to make sure your website can be optimized in terms of search rankings. In this article, we will focus on the importance of code and how the quality of code can make a difference in your search rankings.

Search Engine Optimization, SEO, which become a thing in the mid-90s, was a new concept as the vast majority are not familiar with search engines. In the late 90s, the phrase Search Engine Optimization became a thing and has since become a very important topic to discuss for web developers and web agencies. In simple terms, the level of your SEO determines how likely your website will be seen when people search for certain keywords on search engines and how high your website ranks among other websites when users search for certain words or phrases.

Unless you have the kind of budget that can buy you air-time during Super Bowl or spots during the Stanley Cup finals, it is probably safe to assume the majority of your marketing resources are put into digital marketing. But is the effort paying off? Are you overwhelmed with the ever-changing landscape in the world of digital marketing? Let’s break down the details and help you improve your business.

Let’s use a restaurant as an example for this article. Imagine you are a local restaurant owner, trying to promote your business in the online world. What should you do?